Amazon prime video explains why they won’t be sponsoring Kyle Larson’s 2025 double attempt again

 

In a recent development, Amazon Prime Video has announced that it will not be sponsoring Kyle Larson’s 2025 attempt to compete in both the Indianapolis 500 and the Coca-Cola 600 on the same day, a feat commonly referred to as “The Double.” This decision comes despite Prime Video’s increasing involvement in NASCAR and its recent sponsorship deals within the sport.

Prime Video’s Strategic Sponsorship Choices

In January 2025, Prime Video entered into a significant sponsorship agreement with Hendrick Motorsports, becoming the primary sponsor for Chase Elliott’s No. 9 team in three races annually through 2027. The sponsorship debuted at Talladega Superspeedway on April 27, 2025, followed by races at Kansas Speedway on May 11 and the NASCAR All-Star Race at North Wilkesboro Speedway on May 18.

This partnership aligns with Prime Video’s broader strategy to enhance its presence in NASCAR, especially as it prepares to stream five NASCAR Cup Series races, starting with the Coca-Cola 600 on May 25, 2025. Additionally, Prime Video secured exclusive rights to broadcast practice and qualifying sessions for a significant portion of the season.

Reasons Behind Not Sponsoring Larson’s Double Attempt

While Prime Video has not publicly detailed the specific reasons for not sponsoring Kyle Larson’s 2025 double attempt, several factors may have influenced this decision:

1. Focus on Existing Partnerships: Prime Video’s commitment to Hendrick Motorsports and Chase Elliott involves substantial resources and strategic planning. Expanding sponsorship to include Larson’s double attempt might have diluted their focus and investment in their current partnership.
2. Broadcasting Commitments: With Prime Video set to broadcast the Coca-Cola 600, sponsoring a driver participating in both the Indianapolis 500 and the Coca-Cola 600 could present logistical and promotional challenges, especially if unforeseen circumstances, such as weather delays, impact the scheduling of these events.
3. Risk Management: The double attempt is a grueling endeavor that carries significant risks, including potential scheduling conflicts and the physical demands on the driver. Aligning sponsorship with such an attempt may not align with Prime Video’s risk management strategies.

Kyle Larson’s 2025 Double Attempt

Kyle Larson, driving for Hendrick Motorsports, has expressed his intent to undertake the double attempt in 2025, partnering with Arrow McLaren Racing for the Indianapolis 500. His previous attempt in 2024 was hindered by weather delays, preventing him from completing both races. For the 2025 attempt, contingencies are in place to prioritize NASCAR commitments, with Tony Kanaan on standby to replace Larson in the Indy 500 if necessary.

Conclusion

Amazon Prime Video’s decision not to sponsor Kyle Larson’s 2025 double attempt appears to be a strategic choice, focusing on their existing partnerships and broadcasting commitments within NASCAR. While the double attempt garners significant attention, Prime Video’s current endeavors with Hendrick Motorsports and their role as a NASCAR broadcaster suggest a targeted approach to their involvement in motorsports sponsorships.